Welcome to the City of Pasadena's Retail Attraction and Retention Group! Our office is here to serve the needs of the City's diverse businesses and provide information, guidance and assistance to those interested in establishing a new enterprise in Pasadena. In a City as rich in amenities as Pasadena, we recognize the importance of maintaining a strong economy and ensuring a proper balance of business types. In addition, as a leading community for retail shopping and entertainment in the region, we strive to maintain a leading edge with the newest and most exciting concepts. A destination such as Pasadena willremain exciting to its visitors and in doing so continue to attract customers. The City of Pasadena invests in its community and we want to make sure that new businesses have all of the information and resources necessary to make the decision to locate here. Included herein, please find our links to Consumer Surveys, Retail Demand and Leakage Analysis, Demographic and Psychographic Profiles and much more.