November 13, 2007 8:00 - 10:00 a.m.

Researching Prospects - How to Find Virtually
Anything on the Internet

Rose Bowl Press Box, 1001 Rose Bowl Drive

Karl Kasca, Kasca & Associates 

Finding prospective companies and customers who want to do business with you is the cornerstone of your growth. Learn how to target potential clients and/or companies to do business with on the Internet.  Once identified, tips, techniques, and resources for researching companies and their principle will be presented along with examples.

January 8, 2008 8:00 -10:00 a.m.

Enhancing Customer Satisfaction (Part I)

Rose Bowl Press Box, 1001 Rose Bowl Drive

Glen Rowe, Business Consultant

According to Karl Albrecht, “If you’re not serving the customer, you’d better be serving someone who is.” Creating and maintaining true customer satisfaction requires much more than friendly and courteous front-line employees. Indeed, the entire organization must be focused on it.

This two-part workshop provides participants with the basic knowledge and skills to begin the process of developing and enhancing true customer satisfaction.

February 5, 2007 8:00 -10:00 a.m.

Enhancing Customer Satisfaction (Part II)

Rose Bowl Press Box, 1001 Rose Bowl Drive

Glen Rowe, Business Consultant

(See Part I above)

March 11, 2008 8:00 - 10:00 a.m.

Business Taxes

Rose Bowl Press Box, 1001 Rose Bowl Drive

Jimmy Wong, State of California Employment Tax Education and Assistance

The latest updates on California payroll reporting requirements: forms, employer obligations, reporting, and payment requirements. Independent contractors’ reporting requirements. Electronic filing and payment options Federal payroll reporting requirements: Forms 940,941,1099, W-2, W-4, W-9, and alternative filing. A must attend.

April 8, 2008 8:00 -10:00 a.m.

Effective Pricing Strategies

Rose Bowl Press Box, 1001 Rose Bowl Drive

Meskerem Tadesse, The Optimize Group, Inc.

This course will highlight the significance of having a pricing strategy so that business owners do not jeopardize their business by overpricing or leaving money on the table. Participants will learn how to systematically cost a project on "total cost basis" and determine appropriate pricing that is both competitive and profitable.  Course will emphasize the high risk exposure and potential negative consequences of "pricing in a vacuum.”

May 13, 2008 8:00 -10:00 a.m.

Marketing for Small Business Owners

Rose Bowl Press Box, 1001 Rose Bowl Drive

Tina Barry, Barry Consulting Group

Successful marketing for small businesses takes a balance of “high tech” and “low tech” methods. You will learn:

• What are you doing right for your business now – Creating a unique and powerful marketing plan.

• How you can make your existing clients your best marketing tool.

• The secret of giving stuff away to connect with new clients.

• The magic of “The 60 day” rule.

• Clear methods to assess your marketing methods and adjust your plan.

June 10, 2008 8:00 -10:00 a.m.

Business Ethics Overview

Rose Bowl Press Box, 1001 Rose Bowl Drive

Glen Rowe, Business Consultant

Recent corporate scandals such as Enron have brought business ethics to the forefront. This has been further stimulated by recent legislation such as Sarbanes-Oxley.  This session provides an overview of business ethics, the importance of ethical decisions and actions in day-to-day business, and challenges participants to apply what they’ve learned to several case practice scenarios.